2020 is the year that saw a steep increase of online sales largely due in part to the pandemic, and people being locked in their homes. As daily essentials are no longer accessible via shopping at a department store or grocery store, in part because of the restrictions imposed, but also because people wanted to avoid crowds and minimize the risks of exposure. All of this is what ultimately led to the boost in ecommerce sales, although the trend has been climbing upwards prior to the pandemic.
Now, coupled with pandemic babies and the new age of modern parents, baby products today are a far cry from what was available a decade ago, especially in developing countries. The number one reason being that social media has given parents a better understanding of parenting, as well as the tools that are available to their counterparts in developed countries, which has created a surge in emulation and thus bringing new baby products to the global market.
Not only are consumers becoming more conscious about the products that they consume, placing a demand on ethical and sustainable products, many parents have also collectively decided that anything that isn’t good for nature, will not be good enough for their children. Natural products are believed to be more gentle on the skin, and when dealing with a newborn’s delicate skin, parents who are able to afford better products are no longer taking any chances.
Considering the fact that the modern smartphones are a little more than a decade old, app developers have since then created mobile tracking apps that can help parents keep up with their little one’s development and often come equipped with parenting advice, or a community forum where parents can discuss about how to better parent or simply to ask for advice. While most are free, there are paid versions, but even the free versions generate ad revenue.
Breastfeeding is a topic that has created much divide in the parenting community. Parents that breastfeed feel that it is the best, while some mothers reject the idea, and some members of the public feel that breastfeeding should be illegal in public. According to history, wet nurses were employed by those who could afford them to feed their babies, but when the notion of breastfeeding became popular, wealthy women wanted to feed their babies themselves. In the current day and age, the notion is that you can’t be a good mother unless you breastfeed your children. It is a loaded topic, especially since not all mothers can breastfeed, whether due to a physical problem or mental inability to adhere to the strict and demanding schedule of breastfeeding. There have also been instances where babies starved to death while exclusively breastfeeding. However, the majority currently sees breastfeeding as a privilege and therefore many products have been made available to support breastfeeding. Breast pumps, pillows, what have yous, are all recently integrated into the industry of baby products.
As we can see, products not only come to be because of their usefulness, but herd mentality also comes into play. As they say, where there is demand, there will always be a supply.